Carmine Gallo

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

• Broschiertes Buch

Produktbeschreibung

Now in paperback-the "Think Different" approach to innovation based on the guiding principles and enduring legacy of Apple's legendary CEO Steve Jobs.

Produktdetails

• Verlag: McGraw-Hill Education
• Seitenzahl: 272
• Erscheinungstermin: 16. September 2016
• Englisch
• Abmessung: 229mm x 154mm x 17mm
• Gewicht: 410g
• ISBN-13: 9781259835896
• ISBN-10: 1259835898
• Artikelnr.: 44678980

Autorenporträt

Carmine Gallo is the author of seven books, including the Wall Street Journal bestseller The Presentation Secrets of Steve Jobs and the award-winning The Innovation Secrets of Steve Jobs. He is also the author of the bestseller Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds. He is a popular Forbes.com columnist, keynote speaker, and communications coach whose techniques have been implemented by Fortune 100 companies. His clients include Intel, Coca-Cola, Chevron, SanDisk, and Pfizer. He lives in Pleasanton, California, with his wife and two daughters. www.carminegallo.com

Inhaltsangabe

Acknowledgments ix
Preface xi
Introduction: What the World Needs Now is More Jobs--Steve Jobs xv
Chapter 1: What Would Steve Do? 1
Principle 1: Do What You Love
Chapter 2: Follow Your Heart 15
Chapter 3: Think Differently About Your Career 25
Principle 2: Put a Dent in the Universe
Chapter 4: Inspire Evangelists 45
Chapter 5: Think Differently About Your Vision 61
Principle 3: Kick-Start Your Brain
Chapter 6: Seek Out New Experiences 81
Chapter 7: Think Differently About How You Think 93
Principle 4: Sell Dreams, Not Products
Chapter 8: See Genius in Their Craziness 105
Chapter 9: Think Differently About Your Customers 125
Principle 5: Say No to 1,000 Things
Chapter 10: Simplicity is the Ultimate Sophistication 137
Chapter 11: Think Differently About Design 155
Principle 6: Create Insanely Great Experiences
Chapter 12: We're Here to Help You Grow 175
Chapter 13: Think Differently About Your Brand Experience 185
Principle 7: Master the Message
Chapter 14: The World's Greatest Corporate Storyteller 199
Chapter 15: Think Differently About Your Story 209
One More Thing...Don't Let the Bozos Get You Down 219
Notes 223
Index 237

---

Introduction: Why Steve Jobs?
Chapter quote: "Innovation distinguishes between a leader and a follower." Steve Jobs
Principle One: Do What You Love (Think different about your career and your business)
Chapter quote: "My goal wasn't to die the richest man in the cemetery. It was to go to bed at night saying, we've done something wonderful." Steve Jobs
Principle Two: See Genius in Their Craziness (Think different about your customers)
Chapter quote: "Some people think you've got to be crazy to buy a Mac. But in that craziness, we see genius." Steve Jobs
Principle Three: Sell Dreams, Not Products (Think different about your products)
Chapter quote: "We sell tools to unleash your personal creativity." Steve Jobs
Principle Four: Offer New Experiences (Think different about the buying experience you offer your customers)
Chapter quote: "People don't want to buy personal computers. They want to know what they can do with them. In the Apple store, we'll show them." Steve Jobs
Principle Five: Say No to 1,000 Things (Think different about marketing and product design)
Chapter quote: "I'm as proud of what we don't do as I am of what we do." Steve Jobs
Principle Six: Master the Message (Think different about communicating the vision behind your service, product, company or cause)
Chapter quote: "A key Jobs business tool is his mastery of the message." Fortune Magazine
Principle Seven: Inspire Evangelists (Think different about your employees)
Chapter quote: "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about the money. It's about the people you have, how you're led, and how much you get it." Steve Jobs
One More Thing.. Expect Excellence from Yourself and Others (What Steve Jobs has in common with Henry Ford and other innovative entrepreneurs)
Chapter quote: "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." Steve Jobs