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Introducing the methodology, designed to future proof companies against the friction and "fog of war" that inexorably accompany changing times, this book is about reversing course and repositioning strategy in its rightful place as the overarching management system.

Produktbeschreibung
Introducing the methodology, designed to future proof companies against the friction and "fog of war" that inexorably accompany changing times, this book is about reversing course and repositioning strategy in its rightful place as the overarching management system.
Autorenporträt
Johan Aurik is A.T. Kearney's managing partnerand chairman of the board. He has more than 25 years of consulting experience with A.T. Kearney focusing on strategy, market effectiveness, organizational design, complexity, and supply chain management. Martin Fabel is an A.T. Kearney partner andglobal head of the firm's strategy practice. Martin has more than 20 years of consulting and industry experience serving clients in the communications, media, consumer, retail, and services industries worldwide. Gillis Jonk is an independent strategy consultantand business innovator who helps organizations turn major business trends and discontinuities into competitive advantage and provides the foresight to pursue game-changing strategies.