The story of how Brompton, the iconic folding bicycle that you can take anywhere--and that can take you anywhere--grew from a small cult bike company to a multimillion-dollar business
The story of how Brompton, the iconic folding bicycle that you can take anywhere--and that can take you anywhere--grew from a small cult bike company to a multimillion-dollar business
Will Butler-Adams is a chartered engineer and CEO of Brompton Bicycle Limited. He was appointed Order of the British Empire (OBE) in 2015 and has been featured in multiple publications, including the Financial Times. He has also delivered talks for Google and PricewaterhouseCoopers. He lives with his family in London. Dan Davies is a former regulatory economist at the Bank of England and analyst for a number of investment banks. The author of Lying for Money, he has written for the Financial Times and The New Yorker, among other publications.
Inhaltsangabe
Preface Chronology Introduction: How it all started Part 1: Making bikes 1. Understanding the jigs 2. The art of brazing 3. Interlocking gears 4. Quality and control 5. Developing the Superlight Part 2: Building a company 6. Lines and battles 7. The real meaning of money 8. Space and how to get it 9. Dealing with directors 10. The whole person 11. Distribution networks Part 3: Changing the world 12. The problems we need to solve 13. Innovating for the future 14. The brand, the community, and the company 15. Brompton for ever Acknowledgments and credits Index
Preface Chronology Introduction: How it all started Part 1: Making bikes 1. Understanding the jigs 2. The art of brazing 3. Interlocking gears 4. Quality and control 5. Developing the Superlight Part 2: Building a company 6. Lines and battles 7. The real meaning of money 8. Space and how to get it 9. Dealing with directors 10. The whole person 11. Distribution networks Part 3: Changing the world 12. The problems we need to solve 13. Innovating for the future 14. The brand, the community, and the company 15. Brompton for ever Acknowledgments and credits Index
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