The B2B Marketing Handbook - Bly, Robert W.
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The global B2B ecommerce market reached $12.2 trillion in 2019, which is more than 6 times that of the B2C market, and is expected to surpass $15 trillion in 2022. On average, companies spend over one-quarter of their promotional budget on B2B marketing. The B2B Marketing Handbook helps business owners harness the power of B2B marketing to more than double their sales. 1. Written by marketing expert Robert Bly who shares four-decades of experience in planning and producing hundreds of content marketing campaigns 2. Robert Bly has written more than 90 books and has sold more than 240k copies 3.…mehr

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Produktbeschreibung
The global B2B ecommerce market reached $12.2 trillion in 2019, which is more than 6 times that of the B2C market, and is expected to surpass $15 trillion in 2022. On average, companies spend over one-quarter of their promotional budget on B2B marketing. The B2B Marketing Handbook helps business owners harness the power of B2B marketing to more than double their sales. 1. Written by marketing expert Robert Bly who shares four-decades of experience in planning and producing hundreds of content marketing campaigns 2. Robert Bly has written more than 90 books and has sold more than 240k copies 3. Includes resources to help readers understand copyright basics and source public domain content.
Autorenporträt
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), The Digital Marketing Handbook (Entrepreneur Press, 2018), and The Content Marketing Handbook (Entrepreneur Press, 2020) and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.