Keyurkumar Nayak, Bhautik Shah

Structural Equation Modeling in Online Shopping

Application of AMOS and SPSS

• Broschiertes Buch

Produktbeschreibung

Online customer service system has become an important tool of online marketing. At the same time, it has also become a basic part to exhibit the enterprise and to interact with visitors. It's a hot topic to find the key factors which influence perceived online customer service quality. This book lists many factors which influence online service quality and customer satisfaction from previous literature, then explores the key factors which influence perceived online customer service quality in online shopping and thus, it studied the influence of Customer Satisfaction on Customer Loyalty..The analytical results though SEM and Path Analysis of our study further indicate relationships between consumers' perceptions of the factors that influence their intention to buy through online. More specifically, consumers' perceptions of the customer service Quality with Customer Satisfaction and Customer Satisfaction of online purchasing exhibit significant relationships with their online buying intention.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 212
• Erscheinungstermin: 21. Februar 2019
• Englisch
• Abmessung: 220mm x 150mm x 13mm
• Gewicht: 334g
• ISBN-13: 9783659912504
• ISBN-10: 3659912506
• Artikelnr.: 55680489

Autorenporträt

El Dr. Keyurkumar M Nayak es Director del Instituto de Gestión Laxmi, Sarigam, y ha presentado ponencias en 36 conferencias internacionales y 40 nacionales, entre ellas IIM-A, IIM K, MDI Gurgaon y PIMR Indore. Tiene más de 18 años de experiencia en el mundo académico y en la industria, y ha trabajado como formador de empresas y persona de referencia para muchos programas de formación.