Strategic Communication Theory and Practice - Botan, Carl H
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Did You Know? This book is available as a Wiley E-Text. The Wiley E-Text is a complete digital version of the text that makes time spent studying more efficient. Course materials can be accessed on a desktop, laptop, or mobile device--so that learning can take place anytime, anywhere. A more affordable alternative to traditional print, the Wiley E-Text creates a flexible user experience: ✓ Access on-the-go ✓ Search across content ✓ Highlight and take notes ✓ Save money! The Wiley E-Text can be purchased in the following ways: Check with your bookstore for available e-textbook options Wiley…mehr

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Produktbeschreibung
Did You Know? This book is available as a Wiley E-Text. The Wiley E-Text is a complete digital version of the text that makes time spent studying more efficient. Course materials can be accessed on a desktop, laptop, or mobile device--so that learning can take place anytime, anywhere. A more affordable alternative to traditional print, the Wiley E-Text creates a flexible user experience: ✓ Access on-the-go ✓ Search across content ✓ Highlight and take notes ✓ Save money! The Wiley E-Text can be purchased in the following ways: Check with your bookstore for available e-textbook options Wiley E-Text: Powered by VitalSource(R) ISBN 978-1-119-42488-8 Directly from: www.wiley.com/wiley-blackwell
Autorenporträt
Carl Botan is a Professor of Communication at George Mason University. He teaches undergraduate courses in Public Relations and graduate courses in Public Relations Theory, Research Methods, Introduction to Graduate Studies, International Relations, and Strategic Communication.