Social Media Is About People - Bailey, Cassandra M.; Schmidt, Dana M.
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Takes a people-first approach to social media that centres on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value.

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Produktbeschreibung
Takes a people-first approach to social media that centres on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value.
Autorenporträt
Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder and current Chairwoman of Social Media Day, Inc., creator of the My Mom Is... children's book series and has been working in marketing communications for more than 20 years. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. Cass has appeared on Good Morning America, CBS This Morning, and The Today Show and has written for, or been quoted in, Forbes, Philadelphia Magazine, Black Enterprise Magazine, TheNextWeb, and a number of other publications. Cass has also been named as a "Rising Star" by the Women's Business Enterprise National Council (WBENC) and received the "Brava" award from Philadelphia Smart CEO.