Principles of Sport Management - Steynberg, Loma; Botha, Erika; Joubert, Yvonne
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Principles of Sport Management covers the theoretical background on various management concepts within the context of sport by discussing concepts such as the sporting environmental model, SWOT analysis, planning, organising, leading and control. The content deals extensively with the legal aspects of sport management within a South African context and covers the functional areas of management by looking at the marketing function, the financial management function and the human resource function. The text concludes with a special addition to the functional areas: event management. Principles…mehr

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Produktbeschreibung
Principles of Sport Management covers the theoretical background on various management concepts within the context of sport by discussing concepts such as the sporting environmental model, SWOT analysis, planning, organising, leading and control. The content deals extensively with the legal aspects of sport management within a South African context and covers the functional areas of management by looking at the marketing function, the financial management function and the human resource function. The text concludes with a special addition to the functional areas: event management. Principles of Sport Management is an introductory text suitable for any students doing a degree or diploma in Sport Management or Sport Science. It is also adequate for short course programmes.