Predictably Irrational - Ariely, Dan
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Produktbeschreibung
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
  • Produktdetails
  • Verlag: HarperCollins UK
  • Seitenzahl: 304
  • Erscheinungstermin: 5. März 2009
  • Englisch
  • Abmessung: 195mm x 128mm x 30mm
  • Gewicht: 320g
  • ISBN-13: 9780007256532
  • ISBN-10: 0007256531
  • Artikelnr.: 25460990
Rezensionen
"This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read!" Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable