Performance at the Limit - Jenkins, Mark; Pasternak, Ken; West, Richard
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Studies the case of Formula 1 to show how businesses can achieve optimal performance in competitive and dynamic environments.

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Produktbeschreibung
Studies the case of Formula 1 to show how businesses can achieve optimal performance in competitive and dynamic environments.
Autorenporträt
Mark Jenkins is Professor of Business Strategy at Cranfield School of Management. He has twenty-eight years' experience as a teacher, researcher and consultant in the areas of competitive strategy and innovation. He has undertaken research on the performance of Formula 1® teams since 1997.