Euan Semple

Organizations Don't Tweet, People Do

A Manager's Guide to the Social Web
Mitarbeit: McAfee, Andrew

• Gebundenes Buch

Produktbeschreibung

Practical advice for managers on how the Web and social media can help them to do their jobs better

Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better. From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.
A long-overdue guide to social media that talks directly to people in the real world in which they work
Grounded in the author's unparalleled experience consulting on social media, it features eye-opening accounts from some of the world's most successful and powerful organizations
Gives managers at all levels and in every type of organization the context and the confidence to make better decisions about the social web and its impact on them

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 296
• Erscheinungstermin: 20. Februar 2012
• Englisch
• Abmessung: 223mm x 139mm x 25mm
• Gewicht: 465g
• ISBN-13: 9781119950554
• ISBN-10: 1119950554
• Artikelnr.: 33765792

Autorenporträt

Euan Semple is one of the few people in the world who can turn the complex world of the social web into something we can understand. And, at the same time, learn how to get the most from it. Ten years ago, while working in a senior position at the BBC, Euan was one of the first to introduce what have since become known as social media tools into a large, successful organisation. He has subsequently had five years of unparalleled experience working with organisation such as Nokia, The World Bank and NATO. He is a one-man digital upgrade option for us all to download. This world is changing fast, but he makes sense of it because he understands that the core basics remain the same: community, learning, and interaction. he is a maser story-teller who offers a host of practical tales about how this new world can work for real people in the real world.

Inhaltsangabe

Foreword by Andrew McAfee ix Introduction 1 1. We All Need to Grow Up 5 2.
Ten Steps to Success with Technology 9 3. The Ultimate in Democracy 15 4.
Leaving a Trace 21 5. Evolution on Steroids 27 6. "Writing Ourselves into
Existence" 33 7. Literacy Re-discovered 39 8. Mass Illiteracy 45 9. Stating
the Obvious 51 10. Volume Control on Mob Rule 57 11. Dealing with a Boss
Who Doesn't "Get It" 63 12. The More You Give the More You Get 69 13. "Ooh,
That's Interesting" 73 14. The Network of Networks 79 15. Real Leaders Have
Followers 85 16. Real Friends 91 17. Too Much of a Good Thing 97 18.
Globally Distributed Conversations 103 19. Conversations Can Only Take
Place Between Equals 109 20. Management by Being Interested 115 21. Asking
the Right Questions 123 22. The Meaning of True Collaboration 129 23. War
of the Worlds 135 24. The Inside is Becoming the Outside 141 25. Your Staff
are Your Best Advocates 145 26. Creatively Messy 151 27. Innovation and the
Forces of Disruption 157 28. No Such Thing as Conscripts 163 29. Heading
into the Great Unknown 169 30. Be Strategically Tactical 175 31. Back to
Front ROI 181 32. The Price of Pomposity 187 33. Managing the Mess 193 34.
We Need More Rubbish 199 35. Lines in the Sand 205 36. Small Pieces Loosely
Joined 211 37. Unleash Your Trojan Mice 217 38. Don't Feed the Trolls 223
39. When the Shit Hits the Fan 229 40. Crisis Management 235 41. The Best
Way to be Safe is to be Open 241 42. Radical Transparency 247 43. The
Revolution is Within 253 44. It's Your Party . . . 257 45. A Final Word 263
A Note About Technology 267 Reading List 271 About Euan Semple 273 Index
275

Rezensionen

'So much more than a business book; it is full of excellent advice, easy to assimilate and is relevant to anyone who wants to understand more about social media in the real world.' (Hotbrandscoolplaces.com, February 2012) A passionate treatise on what it means to be social in our world of corporate communications.' (Simply-communicate.com, February 2012) 'This uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world.' (Flybe Magazine, March 2012) '... there is something in this book for everyone. I'd love to place a copy in the hand of every HR director and CEO in the country. It would be transformational. Trust me, read this. It really is that good.' (People Management, March 2012) 'I recommend the book to anyone thinking about taking part in social media and to managers who want to know what to do about social media in their department or organisation.' (Indigoblue.co.uk, 16th April 2012) 'The book talks through the challenges and ideas of how social media can be used and should be used within an organization.' (optimumexposure.co.uk. March 2012) With the social web being used by staff, customers and competitors, this book helps you harness its business potential.' (Director, March 2012) '...offers managers, at all levels, valuable insights into the networked world.' (CityJet Magazine, March 2012) 'You won't find a better, more accessible read about the value and potential of social media anywhere.' (workessence.co.uk, March 2012) 'There is something in this excellent book for everyone.' (People Management, April 2012) 'There is plenty of good sense in this book about the democratising potential of these new networks, their resistance to tidy structures, and the way they undermine old command-and-control cultures' (Management Today, April 2012) 'I highly recommend this book to anyone interested in social media, especially those new to blogging or tweeting.' (blogspot.co.uk, March 2012)