Understand the choices facing leaders in the fast-changing world of technology-enabled business and discover how to resource the investments that are guaranteed to deliver growth.
Understand the choices facing leaders in the fast-changing world of technology-enabled business and discover how to resource the investments that are guaranteed to deliver growth.
Professor Chris Bones is an established thought leader in People, Organisation Strategy and Change and a widely acclaimed, award winning author. He has over thirty years experience in senior leadership positions working with such companies as Diageo, Cadbury, Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004 he is now Dean Emeritus at Henley, Professor of Creativity and Leadership at Manchester Business School and Visiting Professor at the University of Aberdeen.
Inhaltsangabe
Chapter 01: Building digital strategy that works; Chapter 02: Why digital strategies fail and how to recognize failure; Chapter 03: Levers for digital growth and how to use them; Chapter 04: The importance of innovation in driving success; Chapter 05: The dark side of digital; Chapter 06: Emerging digital business models; Chapter 07: The e commerce system; Chapter 08: Building a customer centric culture; Chapter 09: Making digital choices that differentiate success from failure; Chapter 10: This is the business of transformation
Chapter - 01: Building digital strategy that works;
Chapter - 02: Why digital strategies fail and how to recognize failure;
Chapter - 03: Levers for digital growth and how to use them;
Chapter - 04: The importance of innovation in driving success;
Chapter - 05: The dark side of digital;
Chapter - 06: Emerging digital business models;
Chapter - 07: The e-commerce system;
Chapter - 08: Building a customer-centric culture;
Chapter - 09: Making digital choices that differentiate success from failure;
Chapter - 10: This is the business of transformation
Chapter 01: Building digital strategy that works; Chapter 02: Why digital strategies fail and how to recognize failure; Chapter 03: Levers for digital growth and how to use them; Chapter 04: The importance of innovation in driving success; Chapter 05: The dark side of digital; Chapter 06: Emerging digital business models; Chapter 07: The e commerce system; Chapter 08: Building a customer centric culture; Chapter 09: Making digital choices that differentiate success from failure; Chapter 10: This is the business of transformation
Chapter - 01: Building digital strategy that works;
Chapter - 02: Why digital strategies fail and how to recognize failure;
Chapter - 03: Levers for digital growth and how to use them;
Chapter - 04: The importance of innovation in driving success;
Chapter - 05: The dark side of digital;
Chapter - 06: Emerging digital business models;
Chapter - 07: The e-commerce system;
Chapter - 08: Building a customer-centric culture;
Chapter - 09: Making digital choices that differentiate success from failure;
Chapter - 10: This is the business of transformation
Rezensionen
"Optimizing Digital Strategy successfully challenges the perception that more and more technology is the always answer - the organization is often the biggest barrier to online success and this book explores why and what to do about it. It's a commercial and engaging book that shows leaders how to improve performance. Full of useful frameworks and case examples, it sets out a structure with which leaders can assess their business and then focus on what needs to change to drive growth online." Anna Rawling, Managing Director, Product and Portfolio Strategy, The Economist
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