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This work is part of the discipline of Social Work, with female heads of family, whose partners have migrated, mainly to the United States of America, and have had the economic support of the products derived from the coffee grower. The objective is to carry out a longitudinal study that gives an account of the social representations, objectivation and anchoring, as well as their habits, inherited or acquired, throughout a relatively transitory period in which the community went from being a migrant to being a microentrepreneur. A non-experimental, comprehensive and exploratory study was carried out on the meanings of the discourses related to the sale and consumption of coffee, as well as financing, entrepreneurship and commercialization. A non-probabilistic and intentional selection of 10 heads of family, single mothers dedicated to the sale of coffee in the central square of the study location was made. We used the analysis of sociological discourses related to the establishment of contexts and events with emphasis on the circumstantial situation of the heads of family, single mothers; their discursive disposition of space and framework of action.