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Do you long to build a cult-like following for your business? Would you like to have customers that don't just forgive you when you err, but actually help you correct what caused the mistake? Customers that don't just recommend you, but assertively insist that their friends do business with you? Discover the seven "magnetic service" secrets that have created devoted fan bases for brands like Starbucks, Harley-Davidson and Ritz-Carlton. Magnetic Service provide a practical blueprint for going beyond mere customer loyalty to create and sustain customer devotion, showing how businesses that inspire cult-like devotion-companies as diverse as Jack Daniels, GE, eBay and many others-create customer experiences so captivating that they bind their customers to them.