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Master's Thesis from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,8, Henley Business School University of Reading, language: English, abstract: The thesis at hand is about current and future requirements and influences ofbusiness apps within Enterprise Mobility. The main objective is to providerecommendations for Trigon Consulting, a German IT consultancy, who needs astrategy to approach mobility market best. The recommendations include a serviceportfolio as well as an approach based on results of the investigation.The investigation has been conducted via interviews and focused on current andpotential business apps user of different industries, job levels and company sizes.The questions contained topics from four dimensions: economic, technical, processand social. These perspectives structure the whole thesis so to say not only theinvestigation, but also literature review and analysis.Based on the conclusion of the investigation the recommendation suggests aservice portfolio with three building blocks: Readiness Check, TransitionManagement and Advanced Mobility.The Readiness Check is based on the conclusion that companies need the rightmobile strategy which supports the overall business goals and creates real businessvalue. In addition most of the companies are not familiar with mobility and needtherefore help to introduce a sufficient and reliable mobility environment withinlimited investment effort. For these reasons the Readiness Check is a consecutiveoffering with three services. The Enterprise Mobility Strategy service helpscompanies aligning their mobility strategy to the overall business strategy. The UseCase service is important to find, evaluate and prioritise appropriate scenarios forthe usage of business apps. Along the Transition Approach service Trigon should beable to give advice how a company will be transformed into a mobilised enterprise.After the analysis part, the Transition Management proposal should helporganisations in their transformation process with various services. It was found outin the investigation that many companies have been started recently or plan to startthe transformation phase, so based on their needs dedicated services of TransitionManagement offering would be beneficial for them. A pilot project should give enterprise the opportunity to gain experience and build knowledge within the newtopic. Further business app development and its integration are key services tobuild efficient and user friendly mobile solutions, which utilise business processesand leverage user productivity. [...]