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International Business: A Manager's Guide to Strategy in the Age of Globalism - Nelson, Carl A.; Nelson
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This new series provides the reader with a global approach to business, addressing the key issues that all global managers face including protocol, exporting and leadership. The Global Manager series helps managers develop a thorough global understanding of business practice, making their role easier. Each title provides invaluable guidance on how to develop and grow a business or department in a global context, incorporating the latest theories and offering a range of strategic techniques. With the Global Manager series, the world will soon be at your fingertips.

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Produktbeschreibung
This new series provides the reader with a global approach to business, addressing the key issues that all global managers face including protocol, exporting and leadership. The Global Manager series helps managers develop a thorough global understanding of business practice, making their role easier. Each title provides invaluable guidance on how to develop and grow a business or department in a global context, incorporating the latest theories and offering a range of strategic techniques. With the Global Manager series, the world will soon be at your fingertips.