Impulse Buying Behavior - Qureshi, Mahek Iram;Awasthi, Manish Omprakash
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Impulse purchases are important part of brick-and-mortar store sales. Planned purchases and sales of impulse items do not cannibalize require very little additional resources to make the sale. Impulse purchase symbolize a noteworthy fraction of sales in the retail setting. Hence research on this matter is recognized to be interesting and imperative. It seems a proud project to be worked on the floor also been explored by the US economist Richard Thaler, who won the 2017 Nobel Economics Prize for his contributions in the same field. This study brings a close view of the factors affecting…mehr

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Produktbeschreibung
Impulse purchases are important part of brick-and-mortar store sales. Planned purchases and sales of impulse items do not cannibalize require very little additional resources to make the sale. Impulse purchase symbolize a noteworthy fraction of sales in the retail setting. Hence research on this matter is recognized to be interesting and imperative. It seems a proud project to be worked on the floor also been explored by the US economist Richard Thaler, who won the 2017 Nobel Economics Prize for his contributions in the same field. This study brings a close view of the factors affecting impulse buying of the consumer and will help the marketers and the managers to take proper initiative so as to encourage impulse buying and cope up with the expectation of the costumers. Effective increases in personal disposable income and availability of credit facility have made impulse buying in a retail setting more rampant consumer behavior. Especially in some product categories it is prominently seen. Also in recent years with the advancement in technology has increased further impulse buying.
Autorenporträt
D.Y. Chacharkar est un expert en marketing, professeur au département d'administration et de gestion des affaires de l'université Sant Gadge Baba Amravati (M.S.), en Inde. Il est connu pour son enseignement et son expertise en matière de recherche sur le comportement des consommateurs. Ce livre est un travail de recherche écrit avec Mahek Iram, professeur en gestion des affaires, spécialisé dans le comportement du consommateur.