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The book substantiates the need to develop tools to improve the effectiveness of the company management system in a developing market and intense competition. One of these tools is the balanced scorecard. The author presents a solution to an urgent economic problem, which is to develop a system of tools to improve the efficiency of business operations based on the methodology of the balanced scorecard, and proposed methods to assess the conditions of implementation of the balanced scorecard, the effectiveness of business entities based on the developed classification of indicators, developed proposals to improve the effectiveness of the subject The materials of this book can be useful for owners and managers of companies, and can be used to improve methods for assessing the effectiveness of strategic management of business entities.