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Are you pleasing everyone but yourself? Are you living out-of-sync with your true goals and values? Are you unsure how to deliver your real value to the world? If so, this book is for you. Using easy-to-understand language, colourful stories and real-life examples, author Luke Shaw demystifies the core principles of branding and lays out eight key steps to help you discover and build the brand that only you can bring into existence. Whether your goal is to start up a business or to simply improve the dress and positioning of your trade and the presentation and articulation of your value, this book will provide you with a priceless framework on which to move forward. You can use this book to find your calling, extend your reach, enhance engagement, build teams, increase sales and transform lives. So give yourself a brand with a strong foundation and make the world a better place.