Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design.
Inhaltsangabe
Introduction Section One: What is Synthesis? Chapter 1: A Theory of Synthesis Chapter 2: Sensemaking, Frames, Models and Patterns Chapter 3: Abductive Reasoning Section Two: Design Synthesis in a Business Context Chapter 4: The Value of Synthesis in Driving Innovation Chapter 5: The Culture of Synthesis Section Three: Methods and Applicability Chapter 6: Methods for Making Meaning out of Data Chapter 7: Methods for Building an Experience Framework Chapter 8: Methods for Creating Empathy and Insight Conclusion Glossary Works Cited Index
Introduction Section One: What is Synthesis? Chapter 1: A Theory of Synthesis Chapter 2: Sensemaking, Frames, Models and Patterns Chapter 3: Abductive Reasoning Section Two: Design Synthesis in a Business Context Chapter 4: The Value of Synthesis in Driving Innovation Chapter 5: The Culture of Synthesis Section Three: Methods and Applicability Chapter 6: Methods for Making Meaning out of Data Chapter 7: Methods for Building an Experience Framework Chapter 8: Methods for Creating Empathy and Insight Conclusion Glossary Works Cited Index
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