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In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area - not with formulating strategy but with executing it, or putting their strategy into action. This book describes a multistage system that enables you to gain benefits from your carefully formulated business strategy.

Produktbeschreibung
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area - not with formulating strategy but with executing it, or putting their strategy into action. This book describes a multistage system that enables you to gain benefits from your carefully formulated business strategy.
Autorenporträt
Robert S. Kaplan is the Baker Foundation Professor at the Harvard Business School. David P. Norton is a founder and director of the Palladium Group, a consultancy focusing on strategy execution.