Peter Baines

Doing Good by Doing Good

Why Creating Shared Value Is the Key to Powering Business Growth and Innovation

• Broschiertes Buch

Produktbeschreibung

Can an organisation's corporate social responsibility program both improve the lives of the community and grow a bottom line? Doing Good by Doing Good offers a proven plan for implementing an effective strategy that can help organisations transform the communities they work with, while also bringing innovation and growth to their business. Filled with illustrative case studies from organisations around the globe, it shows how these companies have increased morale and engagement, improved brand awareness, engaged new customers and delivered strong economic returns. This book will help readers: * understand the concept of shared value and recognise why corporate philanthropy is no longer enough * evaluate the current landscape to define an effective strategy that promotes better business and makes a real impact * identify the hard and soft key performance indicators that help keep your program on track * gain insight into each step of the process, from interest to implementation. Doing Good by Doing Good presents a fool-proof plan for building a corporate social responsibility strategy that can effectively balance consumers' expectations around giving back to the community and shareholders' demands to see dividends soar.

Produktdetails

• Verlag: Wiley
• Seitenzahl: 280
• Erscheinungstermin: 4. Mai 2015
• Englisch
• Abmessung: 228mm x 151mm x 22mm
• Gewicht: 507g
• ISBN-13: 9780730314844
• ISBN-10: 0730314847
• Artikelnr.: 41124492

Autorenporträt

Peter Baines OAM is an international keynote speaker on the topics of leadership, change management and corporate social responsibility. He offers insight into the lessons learnt from the challenges he faced as a police officer, forensic investigator and founder of the Thailand-based charity, Hands Across the Water.

Rezensionen

Peter touches on some very interesting and timely concepts in his book Doing Good by Doing Good. I agree with his views that many organisations are attempting to do the right thing and certainly have the right intent when is comes to CSR, but few are executing their strategy to bring about the best return. Peter's advice to the charity sector to step up and change their ways, shifting from the old paradigm of just seeking donations, is encouraging and if heeded will lead to a more engaged sector and deeper relationship between corporate and charity. If you are in business, part of a foundation or leading a charity, you would be served well to read Peter's latest work.
--Chris Cuffe, Company Director, Investment Professional and Philanthropist

Baines makes a highly practical contribution to how the best businesses create value by having a more positive social impact. And considering his track record of actually doing so, who better to listen to.
--Peter Sheahan, author, founder and CEO of ChangeLabs¯TM

Peter Baines has correctly written that innovation and a sense of the entrepreneurial spirit are the key to the future, irrespective of industry or academic discipline. This is advice offered at an important time in our collective search for best practices and the truth.
--William E. Strickland Jr, President and CEO, Manchester Bidwell Corporation