Evan Stubbs

Delivering Business Analytics

• Gebundenes Buch

Produktbeschreibung

AVOID THE MISTAKES THAT OTHERS MAKE - LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS

This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes.

Delivering Business Analytics also outlines the Data Scientist's Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue's solution; and how these solutions can optimally create organizational value.

With an emphasis on real-world examples and pragmatic advice throughout, Delivering Business Analytics provides a reference guide on:
The economic principles behind how business analytics leads to competitive differentiation
The elements which define best practice
The Data Scientist's Code, fifteen management principles that when followed help teams move towards best practice
Practical solutions and frequent missteps to twenty-four common problems across people and process, systems and assets, and data and decision-making

Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists.

Uncover what constitutes best practice in business analytics and start achieving it with Delivering Business Analytics.

Produktdetails

• SAS Institute Inc
• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 368
• Erscheinungstermin: 26. Februar 2013
• Englisch
• Abmessung: 235mm x 157mm x 24mm
• Gewicht: 688g
• ISBN-13: 9781118370568
• ISBN-10: 1118370562
• Artikelnr.: 35456179

Autorenporträt

EVAN STUBBS is the Chief Analytics Officer for SAS Australia / New Zealand and sits on the board of the Institute of Analytics Professionals of Australia. He is a prolific speaker and evangelist for the power of analytics, having written The Value of Business Analytics, a book explaining why some teams succeed while others fail. Over the years, he has developed human-machine interfaces for concept cars and models that predict criminal behavior, and has helped organizations establish analytical centers of excellence.

Inhaltsangabe

Preface xi Acknowledgments xix Part One Business Analytics Best Practices 1
Chapter 1 Business Analytics: A Definition 5 What Is Business Analytics? 5
Core Concepts and Definitions 7 Chapter 2 The Competitive Advantage of
Business Analytics 11 Advantages of Business Analytics 14 Challenges of
Business Analytics 23 Establishing Best Practices 27 Part Two The Data
Scientist's Code 29 Chapter 3 Designing the Approach 31 Think about
Competencies, Not Functions 31 Drive Outcomes, Not Insight 36 Automate
Everything Non-Value-Added 38 Start Flexible, Become Structured 40
Eliminate Bottlenecks 43 Chapter 4 Creating Assets 47 Design Your Platform
for Use, Not Purity 47 Always Have a Plan B 52 Know What You Are Worth 54
Own Your Intellectual Property 57 Minimize Custom Development 60 Chapter 5
Managing Information and Making Decisions 65 Understand Your Data 65 It's
Better to Have Too Much Data Than Too Little 69 Keep Things Simple 74
Function Should Dictate Form 77 Watch the Dynamic, Not Just the Static 79
Part Three Practical Solutions: People and Process 85 Chapter 6 Driving
Operational Outcomes 87 Augmenting Operational Systems 88 Breaking
Bottlenecks 98 Optimizing Monitoring Processes 106 Encouraging Innovation
113 Chapter 7 Analytical Process Management 127 Coping with Information
Overload 128 Keeping Everyone Aligned 137 Allocating Responsibilities 144
Opening the Platform 151 Part Four Practical Solutions: Systems and Assets
159 Chapter 8 Computational Architectures 161 Moving Beyond the Spreadsheet
162 Scaling Past the PC 173 Staying Mobile and Connected 180 Smoothing
Growth with the Cloud 183 Chapter 9 Asset Management 191 Moving to
Operational Analytics 192 Measuring Value 202 Measuring Performance 210
Measuring Effort 220 Part Five Practical Solutions: Data and Decision
Making 231 Chapter 10 Information Management 233 Creating the Data
Architecture 234 Understanding the Data Value Chain 242 Creating
Data-Management Processes 249 Capturing the Right Data 256 Chapter 11
Decision-Making Structures 263 Linking Analytics to Value 264 Reducing Time
to Recommendation 269 Enabling Real-Time Scoring 277 Blending Rules with
Models 284 Appendix The Cheat Sheets 291 Glossary 313 Further Reading 331
About the Author 333 Index 335