Takes a fresh view of the culture of consumption. This book examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.
Takes a fresh view of the culture of consumption. This book examines the interplay of culture and consumer behavior from the anthropologist's point of view and provides new insights into the way we view ourselves and our society.
Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books.
Inhaltsangabe
Acknowledgments Introduction Part I. History One. The Making of Modern Consumption Two. "Ever Dearer in Our Thoughts": Patina and the Representation of Status before and after the Eighteenth Century Three. Lois Roget: Curatorial Consumer in a Modern World Part II. Theory Four. Clothing as Language: An Object Lesson in the Study of the Expressive Properties of Material Culture Five. Meaning Manufacture and Movement in the World of Goods Part III. Practice Six. Consumer Goods, Gender Construction, and a Rehabilitated Trickle-down Theory Seven. The Evocative Power of Things: Consumer Goods and the Preservation of Hopes and Ideals Eight. Diderot Unitites and the Diderot Effect: Neglected Cultural Aspects of Consumption Nine. Consumption, Change, and Continuity Notes References Index
Acknowledgments Introduction Part I. History One. The Making of Modern Consumption Two. "Ever Dearer in Our Thoughts": Patina and the Representation of Status before and after the Eighteenth Century Three. Lois Roget: Curatorial Consumer in a Modern World Part II. Theory Four. Clothing as Language: An Object Lesson in the Study of the Expressive Properties of Material Culture Five. Meaning Manufacture and Movement in the World of Goods Part III. Practice Six. Consumer Goods, Gender Construction, and a Rehabilitated Trickle-down Theory Seven. The Evocative Power of Things: Consumer Goods and the Preservation of Hopes and Ideals Eight. Diderot Unitites and the Diderot Effect: Neglected Cultural Aspects of Consumption Nine. Consumption, Change, and Continuity Notes References Index
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