Andere Kunden interessierten sich auch für
![Impact of corporate social responsibility on employees performance]( "Impact of corporate social responsibility on employees performance")
Impact of corporate social responsibility on employees performance29,99 €![Corporate Responsibility]( "Corporate Responsibility")
Corporate Responsibility27,99 €![Corporate Social Responsibility]( "Corporate Social Responsibility")
Corporate Social Responsibility40,99 €![The Impact of Corporate Branding on Firm Performance]( "The Impact of Corporate Branding on Firm Performance")
The Impact of Corporate Branding on Firm Performance41,99 €![Capital Structure Practices Of The Corporate Sector In India]( "Capital Structure Practices Of The Corporate Sector In India")
Capital Structure Practices Of The Corporate Sector In India53,99 €![Corporate Governance in Namibian Listed Entities]( "Corporate Governance in Namibian Listed Entities")
Corporate Governance in Namibian Listed Entities23,99 €![Internal Corporate Governance in an Emerging Economy]( "Internal Corporate Governance in an Emerging Economy")
Internal Corporate Governance in an Emerging Economy32,99 €
Due to the intensive competitions in the global market, the modern corporations are always pursuit of the ways to be different from others. And moreover, the ethical behavior of the corporations is becoming one of the most important concerns by the consumers. The corporate branding is becoming the way which the corporations are seeking for differentiation themselves among the intensive competition. Corporate Social Responsibility is the need of building up the corporate branding to ethically take care of the decision-changing of the stakeholders. This book provides a new perspective dealing with the relationship between the corporate branding and CSR and taking Estee Lauder Company as a case to analyze How CSR improves the corporate branding of Estee Lauder. The analysis bases on the theories of Corporate Branding, CSR, Freeman's Stakeholder approach and Johanna's framework for analysis CSR issues in stakeholder relation. The book could help the modern international corporations for seeking a way to seize the competitive advantages and could also help the scholars and students major in Business studies, or anyone who are interested in further studying corporate branding and CSR.