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This book is intended for managers and academics.
Two leading management consultants show how to transform an organization so that it will stay in the game and not perish, giving specific examples of successful firms (Microsoft and WalMart) and those that burned out after promising starts (People Express and LA Gear). Illustrations.
Two leading management consultants show how to transform an organization so that it will stay in the game and not perish, giving specific examples of successful firms (Microsoft and WalMart) and those that burned out after promising starts (People Express and LA Gear). Illustrations.