Rob James established his own leadership consultancy practice in 2003 after senior roles in executive development at PwC. In this practice, and as a Programme Director at London Business School, he has worked globally across many industry sectors using experimentation to create greater value for businesses. Dr Jules Goddard is the leading proponent and practitioner of action learning programmes at London Business School, UK. He was the first person to be appointed Gresham Professor of Commerce and now serves as a member of the Council of the Royal Institute of Philosophy.
Inhaltsangabe
Chapter 01: Introduction to experimentation in business; Chapter 02: What we really mean by 'experiments'; Chapter 03: Ten principles of successful business experiments; Chapter 04: A 'typology' of experiments; Chapter 05: The benefits of experimentation And what inhibits managers from using it; Chapter 06: An overview of the experiment process; Chapter 07: Identify; Chapter 08: Discovery; Chapter 09: Ideation; Chapter 10: Define; Chapter 11: Experiment; Chapter 12: Evaluation
Chapter - 01: Introduction to experimentation in business;
Chapter - 02: What we really mean by 'experiments';
Chapter - 03: Ten principles of successful business experiments;
Chapter - 04: A 'typology' of experiments;
Chapter - 05: The benefits of experimentation - And what inhibits managers from using it;
Chapter - 06: An overview of the experiment process;
Chapter 01: Introduction to experimentation in business; Chapter 02: What we really mean by 'experiments'; Chapter 03: Ten principles of successful business experiments; Chapter 04: A 'typology' of experiments; Chapter 05: The benefits of experimentation And what inhibits managers from using it; Chapter 06: An overview of the experiment process; Chapter 07: Identify; Chapter 08: Discovery; Chapter 09: Ideation; Chapter 10: Define; Chapter 11: Experiment; Chapter 12: Evaluation
Chapter - 01: Introduction to experimentation in business;
Chapter - 02: What we really mean by 'experiments';
Chapter - 03: Ten principles of successful business experiments;
Chapter - 04: A 'typology' of experiments;
Chapter - 05: The benefits of experimentation - And what inhibits managers from using it;
Chapter - 06: An overview of the experiment process;
Chapter - 07: Identify;
Chapter - 08: Discovery;
Chapter - 09: Ideation;
Chapter - 10: Define;
Chapter - 11: Experiment;
Chapter - 12: Evaluation
Rezensionen
"I've worked with the authors and as a consequence know that their advice is based on huge experience and rigour. They write as they talk, common sense supported by acute observation." Sir John Rose, CEO Rolls-Royce 1996-2011
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