Learn to make successful ethical decisions in the midst of the new business realities of 2020 and 2021 with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 13E. Packed with current examples and exercises, this edition demonstrates how to integrate ethics into strategic business decisions as reorganized chapters clearly present the ethical decision-making process in today's complex legal, social and political environments. New scenarios highlight 2020 economic and pandemic realities and preview ethical challenges you are most likely to encounter as…mehr
Learn to make successful ethical decisions in the midst of the new business realities of 2020 and 2021 with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 13E. Packed with current examples and exercises, this edition demonstrates how to integrate ethics into strategic business decisions as reorganized chapters clearly present the ethical decision-making process in today's complex legal, social and political environments. New scenarios highlight 2020 economic and pandemic realities and preview ethical challenges you are most likely to encounter as a new manager. Updates address the processes and best practices behind successful business ethics with the latest legislation and new coverage of global sustainability and corporate social responsibility. New and original cases provide insights into ethics in familiar organizations, such as Tesla and TOMS, while exercises and MindTap online resources reinforce concepts with hands-on applications.
O. C. Ferrell is the James T. Pursell Sr. Eminent Scholar Chair in Ethics and director of the Center for Ethical Organizational Cultures in the Raymond J. Harbert College of Business at Auburn University. He served as the Distinguished Professor of Leadership and Ethics at Belmont University and University Distinguished Professor of Marketing in the Anderson School of Management at University of New Mexico. He also taught at University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, Illinois State University and Southern Illinois University. Dr. Ferrell received his Ph.D. in marketing from Louisiana State University. He is a past president of the Academic Council of the American Marketing Association and previously chaired the American Marketing Association Ethics Committee that developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. In addition, Dr. Ferrell is past president of the Academy of Marketing Science, where he also served as vice president of publications. He is a member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow and an Academy of Marketing Science Distinguished Fellow. Dr. Ferrell has received a Lifetime Achievement Award from the Macromarketing Society, an Southeast Doctoral Consortium award for service to doctoral students as well as the Harold Berkman Lifetime Service Award and the Cutco Vector Distinguished Marketing Educator Award -- both from the Academy of Marketing Science. Dr. Ferrell has co-authored 20 books and more than 100 articles and papers in journals such as Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Public Policy & Marketing.
Inhaltsangabe
Part 1: An Overview of Business Ethics1: The Importance of Business Ethics2: Stakeholder Relationships, Social Responsibility, and Corporate Governance3: Sustainability: Ethical and Social Responsibility DimensionsPart 2: Ethical Issues and the Institutionalization of Business Ethics4: The Institutionalization of Business Ethics5: Emerging Business Ethics IssuesPart 3: The Decision-Making Process6: Ethical Decision Making7: Individual Factors: Moral Philosophies and Values8: Organizational Factors: The Role of Ethical Culture and RelationshipsPart 4: Implementing Business Ethics in a Global Economy9: Developing and Implementing an Effective Ethics Program10: Global Business Ethics Issues11: Ethical Leadership12: Technology: Ethics and Social Responsibility IssuesPart 5: Cases1: From the Outside In: Corporate Social Responsibility at Patagonia2: Tesla Accelerates the Transition to Sustainable Energy3: An Apple a Day: Ethics at Apple Inc.4: TOMS Reinvents the One for One Movement5: CVS Smokes the Competition in Corporate Social Responsibility6: Bayer Rounds Up Monsanto7: Uber Collides with Controversy8: Herbalife Nutrition Achieves Success by Managing Risks9: Home Depot Works on Stakeholder Relationships10: Brewed to Perfection: New Belgium Brewing11: Google s Search for Solutions to Privacy Issues12: Big-Box Retailer Walmart Makes Big Moves in Social Responsibility13: Volkswagen Cleans Up Reputation After Emissions Scandal14: Zappos Finds the Perfect Fit15: Starbucks Serves Up Its Social Responsibility Blend16: The Hershey Company s Bittersweet Success17: Wells Fargo Banks on Recovery18: Whole Foods Refreshes Its Commitment to Stakeholders19: The NCAA Enforces Penalties in College Athletics20: Enron: Not Accounting for the FutureEndnotesIndex
Part 1: An Overview of Business Ethics1: The Importance of Business Ethics2: Stakeholder Relationships, Social Responsibility, and Corporate Governance3: Sustainability: Ethical and Social Responsibility DimensionsPart 2: Ethical Issues and the Institutionalization of Business Ethics4: The Institutionalization of Business Ethics5: Emerging Business Ethics IssuesPart 3: The Decision-Making Process6: Ethical Decision Making7: Individual Factors: Moral Philosophies and Values8: Organizational Factors: The Role of Ethical Culture and RelationshipsPart 4: Implementing Business Ethics in a Global Economy9: Developing and Implementing an Effective Ethics Program10: Global Business Ethics Issues11: Ethical Leadership12: Technology: Ethics and Social Responsibility IssuesPart 5: Cases1: From the Outside In: Corporate Social Responsibility at Patagonia2: Tesla Accelerates the Transition to Sustainable Energy3: An Apple a Day: Ethics at Apple Inc.4: TOMS Reinvents the One for One Movement5: CVS Smokes the Competition in Corporate Social Responsibility6: Bayer Rounds Up Monsanto7: Uber Collides with Controversy8: Herbalife Nutrition Achieves Success by Managing Risks9: Home Depot Works on Stakeholder Relationships10: Brewed to Perfection: New Belgium Brewing11: Google s Search for Solutions to Privacy Issues12: Big-Box Retailer Walmart Makes Big Moves in Social Responsibility13: Volkswagen Cleans Up Reputation After Emissions Scandal14: Zappos Finds the Perfect Fit15: Starbucks Serves Up Its Social Responsibility Blend16: The Hershey Company s Bittersweet Success17: Wells Fargo Banks on Recovery18: Whole Foods Refreshes Its Commitment to Stakeholders19: The NCAA Enforces Penalties in College Athletics20: Enron: Not Accounting for the FutureEndnotesIndex
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309