Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure - Marcus, Alfred A.
32,99 €
versandkostenfrei*

inkl. MwSt.
Versandfertig in 2-4 Wochen
16 °P sammeln

    Gebundenes Buch

"The author develops a solid framework that can help organizations direct their global strategic positioning. The use of many examples of both successful and unsuccessful organizations across many different industries is very unique and puts the book among the best that I have read in the last 10 years."--Avi Fiegenbaum, Area Head, Strategic Management, Technion"Alfred Marcus' s new book "Big Winners and Big Losers" compares and contrasts the practices of successful and failing firms. Most importantly, his study offers thoughtful definitions, examples, and boundaries to each of the four best…mehr

Produktbeschreibung
"The author develops a solid framework that can help organizations direct their global strategic positioning. The use of many examples of both successful and unsuccessful organizations across many different industries is very unique and puts the book among the best that I have read in the last 10 years."--Avi Fiegenbaum, Area Head, Strategic Management, Technion"Alfred Marcus' s new book "Big Winners and Big Losers" compares and contrasts the practices of successful and failing firms. Most importantly, his study offers thoughtful definitions, examples, and boundaries to each of the four best practices, which will help practicing managers apply the prescriptions to their own situations."--Will Mitchell, The Fuqua School of Business, Duke University"This book provides an excellent synthesis of the strategies that differentiate successful firms from the rest of the world. A must read for those looking to build high-performance organizations."--Ranjay Gulati, Kellogg School of Management, Northwestern University"The careful, detailed research in this new book reinforces an important theme: successful companies must be able to balance complementary and at times contradictory skills--agility to find the right markets, focus and discipline to succeed, and then agility again to re-focus and adapt as markets change."--Michael Cusumano, MIT Sloan School of Management, and author of "The Business Software"What keeps great companies winning, year after year, even as yesterday' s most hyped businesses fail? It' s not what you think--or what you' ve read. To find the real answers, strategic management expert Alfred A. Marcus systematically reviewed detailedperformance metrics for the 1,000 largest U.S. corporations, identifying the 3.2 percent that have consistently outperformed their industries for a full decade (1992-2002).Many of these firms get little publicity: firms like Amphenol, Ball, Family Dollar, Brown & Brown, Activision,
  • Produktdetails
  • Verlag: FINANCIAL TIMES PRENTICE HALL
  • Seitenzahl: 396
  • Erscheinungstermin: Oktober 2005
  • Englisch
  • Abmessung: 235mm x 162mm x 35mm
  • Gewicht: 662g
  • ISBN-13: 9780131451322
  • ISBN-10: 0131451324
  • Artikelnr.: 21241408