Andere Kunden interessierten sich auch für
![Breaking the Social Media Prism]( "Breaking the Social Media Prism")
Breaking the Social Media Prism18,99 €![Comics for Film, Games, and Animation]( "Comics for Film, Games, and Animation")
Comics for Film, Games, and Animation45,99 €![Dove. Eine vergleichende Analyse von Verpackung und Internetauftritt in Bezug auf Design und Markenimage]( "Dove. Eine vergleichende Analyse von Verpackung und Internetauftritt in Bezug auf Design und Markenimage")
Dove. Eine vergleichende Analyse von Verpackung und Internetauftritt in Bezug auf Design und Markenimage15,95 €![The Mouse that Roared]( "The Mouse that Roared")
The Mouse that Roared21,99 €![Globalization, Development and the Mass Media]( "Globalization, Development and the Mass Media")
Globalization, Development and the Mass Media39,99 €![Media and Society into the 21st Century]( "Media and Society into the 21st Century")
Media and Society into the 21st Century43,99 €![Story Circle]( "Story Circle")
Story Circle50,99 €
Augmented Reality is fast becoming one of themost important emerging technologies, with unprecedentedinvestment growth and interest frombig tech platforms and accelerator industries. Itwill most certainly become THE new platform andstandard for content creation and experience generation.Its use will make it an essential resource,with a societal impact that can only be compared tothe World Wide Web's global influence. This bookprovides a 'wide lens' perspective of the potential,challenges and impact that the widespread implementationof Augmented Reality will bring.The book introduces Augmented Reality's core conceptsand potential to newbies and experts alike.Looking at the impact of the technology as it maturesinto a ground-breaking platform, it goes beyondfunction to explore the context of the technology'simplementation - through social, commercial andbehavioural lenses.