David Karpf

Analytic Activism

Digital Listening and the New Political Strategy

• Broschiertes Buch

Produktbeschreibung

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.

Produktdetails

• Oxford Studies in Digital Politics
• Verlag: Oxford University Press Inc
• Seitenzahl: 224
• Erscheinungstermin: 1. Dezember 2016
• Englisch
• Abmessung: 233mm x 159mm x 17mm
• Gewicht: 326g
• ISBN-13: 9780190266134
• ISBN-10: 0190266139
• Artikelnr.: 47863268

Autorenporträt

David Karpf is Assistant Professor of Media and Public Affairs at George Washington University.

Inhaltsangabe

Tables, Graphs, and Illustrations
Preface
Chapter 1: Will the Revolution Be A/B Tested?
Chapter 2: Understanding Analytics, Algorithms, and Big Data
Chapter 3: The Organizational Logic of Petition Platforms
Chapter 4: Analytic Audiences
Chapter 5: Boundary Conditions: The Analytics Floor and Analytics Frontier
Chapter 6: What Is Left Undone
Notes
Bibliography
Index