Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market - Leke, Acha; Chironga, Musta; Desvaux, George
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The definitive book on doing business in Africa. * Demystifies a large, complex, poorly understood market. * Builds on McKinsey's in-depth research base and the extensive personal experience of the authors, to deliver the most trusted and insight-packed advice for launching and growing successful companies in Africa. * Contains numerous case studies on the growth stories of some of the continent's largest and most profitable companies. * Draws on exclusive interviews with leading Africa-based CEOs. Audience: * Senior executives considering or already doing business in Africa. * Consultants…mehr

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Produktbeschreibung
The definitive book on doing business in Africa. * Demystifies a large, complex, poorly understood market. * Builds on McKinsey's in-depth research base and the extensive personal experience of the authors, to deliver the most trusted and insight-packed advice for launching and growing successful companies in Africa. * Contains numerous case studies on the growth stories of some of the continent's largest and most profitable companies. * Draws on exclusive interviews with leading Africa-based CEOs. Audience: * Senior executives considering or already doing business in Africa. * Consultants advising companies on Africa strategy. * Policy makers and anyone concerned about economic development in Africa. * Business courses on Africa. Announced first printing: 20,000 Laydown goal: 4,500
Autorenporträt
Acha Leke is chairman of McKinsey & Company¿s Africa practice. Leading the firm¿s expansion across Africa, he has worked in more than twenty countries. Leke is the coauthor of the McKinsey Global Institute's widely recognized Lions on the Move reports on Africa, as well as numerous Harvard Business Review and McKinsey Quarterly articles. Mutsa Chironga is an executive at Nedbank, one of South Africa's largest banking groups. He was previously a partner at McKinsey & Company, where he served banks in a dozen African countries, mostly on capturing growth opportunities. He is the coauthor of several McKinsey reports on African economies and financial services. Georges Desvaux is a senior partner at McKinsey & Company and a former managing partner of its African and Japanese offices. A leader of McKinsey's global marketing practice, he has helped build the firm's consumer insights and analytics capabilities. He is the coauthor of numerous articles on consumer and macroeconomic trends. Author social media/website info: mckinsey.com/our-people/acha-leke, za.linkedin.com/in/achaleke, twitter.com/achaleke?lang=en, mckinsey.com/our-people/mutsa-chironga, za.linkedin.com/in/mutsa-chironga, twitter.com/mckinseyafrica/status/674900132610093056, mckinsey.com/our-people/georges-desvaux