A Word from Our Sponsor - Meyers, Cynthia B
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Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.

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Produktbeschreibung
Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.
Autorenporträt
Cynthia B. Meyers is an Associate Professor of Communication at the College of Mount Saint Vincent in New York City. She received her Ph.D. in Radio-Television-Film from the University of Texas at Austin.