The Olympic Games Effect: How Sports Marketing Builds Strong Brands - Davis, John A.
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Deals with marketing at the Olympics, the attraction and the rewards. Useful in preparing for the 2012 London Olympics, this edition offers sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. It also traces the history of the Olympics back to 776 BC.

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Produktbeschreibung
Deals with marketing at the Olympics, the attraction and the rewards. Useful in preparing for the 2012 London Olympics, this edition offers sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. It also traces the history of the Olympics back to 776 BC.
Autorenporträt
John A. Davis is the author of several acclaimed marketing books: The Olympic Games Effect; Competitive Success; Measuring Marketing; Magic Numbers for Sales Management; and Magic Numbers for Consumer Marketing. He is a member of the marketing faculty at the Lundquist College of Business, University of Oregon. Previously, he was Dean, Global MBA Program, and Professor of Marketing at SP Jain, with campuses in Singapore, Dubai, and Sydney. In 2010, he was the recipient of the "Best Professor in Marketing" honor, awarded by CMO Asia and Asia's Best Business School Awards. Before SP Jain, he was Department Chair and Professor of Marketing at Emerson College, and Professor of Marketing Practice at Singapore Management University, where he received the "Most Inspiring Teacher" award and Dean's Teaching Honors. John regularly consults with leading global companies and is a sought-after conference speaker, including: TEDx, YPOs, Global Brand Forum, World Knowledge Forum, American Marketing Association, the Lausanne Sports Management Conference, and Entrepreneur's Organization. He has founded two award-winning companies and has led marketing teams at Nike, Informix, and Transamerica. He received his MBA from Columbia University and his BA from Stanford University.

John and his wife, Barb, have three terrific children, Katie, Chris, and Bridget. They also have two dogs, Milo and Grinner, and two cats, Spike and Zola. Grinner thinks she rules the world, and the other family pets support this delusion.
Rezensionen
"John Davis' book, The Olympic Games Effect, made a keycontribution to understanding the economics of the Olympics,marketing of the Olympics, and the Olympic Games as a brand. Thesecond edition of this important and readable volume offers newcase studies and insights on social media. It should be requiredreading for corporate marketers tied to sport."
--Glenn Hubbard, Dean and Russell L. Carson Professorof Finance and Economics, Columbia Business School

"Olympic marketing is fundamentally different from what istaught in traditional marketing texts, which is why this book issuch a welcome addition to marketing knowledge. This editioncontains updates with new observations from the Beijing andVancouver Olympics. It explores the significance of the latestshifts in marketing derived from such trends as the rise in socialmedia."
--Lynn Kahle, Giustina Professor and Head, Dept. ofMarketing, Lundquist College of Business, University of Oregon

"The sponsorship of the Olympics has been a critical part of themarketing success of many global companies including Samsung. AsSouth Korea prepares for the 2018 PyeongChang Winter OlympicsSamsung and scores of potential sponsors will be debating the rightstrategy on how to leverage those Games to help communicate theirbrands. Worry no more as John Davis' The Olympic GamesEffect will become the key 'go to' resource for thesecompanies."
--Dae Ryun Chang, Professor of Marketing, YonseiUniversity

"As a fellow International Olympic Academy faculty member andprofessor of sport management, I can write that John Davis' bookshould stand as a required companion piece to Dick Pound's Insidethe Olympics in helping a very wide population grasp the OlympicGames' magnitude and global importance. The Olympic GamesEffect is well written, thoroughly researched, and greatly addsto the canon of Olympic literature. It is heroic, like a trueOlympian, in its commitment and achievement."
--Rick Burton, David B. Falk Professor of SportManagement at Syracuse University and author of the historicalthriller The Darkest Mission

"Just follow John Davis into the fascinating world of theOlympic Games and the enormous potentials they offer as a powerfulglobal brand. Learn more about the opportunities and risks ofOlympic sponsorship and how the pure idea and image of the OlympicGames create value for everyone involved."
--Professor Dr. Anton Meyer, Head of MarketingDepartment, Munich School of Management, LMU…mehr