Based on two national surveys, News for a Mobile-First Consumer introduces a mobile consumer taxonomy comprised of three types of mobile consumers: mobile-first, mobile specialists, and mobile laggards. The demographics of these mobile consumers as well as their relationship to news and social media are explored in depth. Social media as a competitor to and platform for mobile news are also examined, and special attention is devoted to news apps from the perspective of consumers.
News for a Mobile-First Consumer also provides insight about millennials, racial and ethnic minorities, and women, who are at the forefront of the mobile revolution but less engaged with news. To improve mobile journalism and increase news engagement, «Essentials of Mobile Journalism» are proposed.
As the first book to explore news and consumers in the mobile sphere, this book is required reading for scholars and professionals as well as undergraduate and graduate students enrolled in journalism, communication, strategic communications, advertising, media and society, marketing, and technology courses.
- Verlag: Peter Lang Ltd. International Academic Publishers
- Artikelnr. des Verlages: 312841
- Seitenzahl: 296
- Erscheinungstermin: 19. September 2016
- Abmessung: 231mm x 155mm x 20mm
- Gewicht: 520g
- ISBN-13: 9781433128417
- ISBN-10: 1433128411
- Artikelnr.: 45619949
(Kristin Van Damme, International Journal of Digital Television Vol. 8, Number 2 2017)
«The connections made throughout the book properly reveal the current state of news in its relationship to mobile media in the United States. News for a Mobile-First Consumer thus serves not only as an appropriate guidebook to the industry but also as an effective supporting text for a university journalism class.»
(Tony R. DeMars, Electronic News Vol. 12(1) 2018)
«Taken together, this thoughtful work provides an approachable entry point for scholars, students and savvy practitioners to better understand the evolving ecology of mobile news.»
(Jan Lauren Boyles, Newspaper Research Journal 38/4 2017)