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  • Format: ePub


The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and…mehr

  • Geräte: eReader
  • mit Kopierschutz
  • eBook Hilfe
  • Größe: 5.7MB
Produktbeschreibung
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.

One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike. Understanding Digital Marketing is now required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing.

Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.

  • Produktdetails
  • Verlag: Kogan Page
  • Seitenzahl: 464
  • Erscheinungstermin: 03.11.2016
  • Englisch
  • ISBN-13: 9780749478445
  • Artikelnr.: 47253669
Autorenporträt
Damian Ryan
Inhaltsangabe
Section
01: Digital marketing. the origin of.; Section
02: Have a plan and stick to it. strategy!; Section
03: Crouch, touch, pause. engage.; Section
04: Search: being found online; Section
05: Understanding social media; Section
06: Understanding e
mail marketing; Section
07: Understanding mobile marketing; Section
08: Content marketing and native advertising; Section
09: Understanding programmatic; Section
10: All about video; Section
11: Understanding online PR; Section
12: Understanding performance marketing; Section
13: Understanding the IoT; Section
14: Optimizing the customer and user experience; Section
15: The future of digital marketing; Section
16: Three online
only bonus chapters and three online
only contributor views at www.koganpage.com/understanding
digital
marketing;