New Media and Public Relations
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From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide…mehr

Produktbeschreibung
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
  • Produktdetails
  • Verlag: Peter Lang Ltd. International Academic Publishers
  • Artikelnr. des Verlages: .310124, 310124
  • Neuausg.
  • Erscheinungstermin: 4. Oktober 2007
  • Englisch
  • Abmessung: 259mm x 179mm x 35mm
  • Gewicht: 1160g
  • ISBN-13: 9781433101243
  • ISBN-10: 1433101246
  • Artikelnr.: 27588964
Autorenporträt
The Editor: Sandra C. Duhé is Assistant Professor and Coordinator of the Public Relations Program at the University of Louisiana (UL) at Lafayette and Associate Director of Communication at the UL Center for Business & Information Technologies. Prior to joining academia in 2004, she was a public affairs manager for three multinational corporations with extensive experience in media relations, corporate brand management, crisis response, risk communication, and community coalition building. She holds master's degrees in public relations and applied economics, and received her Ph.D. in political economy from the University of Texas at Dallas.
Inhaltsangabe
Contents: Sandra C. Duhé: Editor's Note - Katie Delahaye Paine: Introduction - Bey-Ling Sha: Dimensions of Public Relations: Moving beyond Traditional Public Relations Models - Zoraida R. Cozier/Diane F. Witmer: A Structurationist Approach to the Life Cycle of Internet Publics and Public Participation - Jennifer L. Bartlett: From Personal and Interpersonal Influence to Impersonal Influence: A Role for Media and Legitimacy in Relationship Management - Sandra C. Duhé: Public Relations and Complexity Thinking in the Age of Transparency - Damion Waymer: Minority Opinions Go Public: Implications for Online Issues Management and the Spiral of Silence - Vincent Hazleton/Jill Harrison-Rexrode/William R. Kennan: New Technologies in the Formation of Personal and Public Relations: Social Capital and Social Media - Kathleen M. Long/Peter W. Galarneau, Jr./Jeffrey R. Carlson/Erin C. Bryan: The Untamed Blog: Public Relations Asset or Liability - Marcia Watson Distaso/Marcus Messner/Don W. Stacks: The Wiki Factor: A Study of Reputation Management - Idil Cakim: Digital Public Relations: Online Reputation Management - Debra A. Worley: Relationship Building in an Internet Age: How Organizations Use Web Sites to Communicate Ethics, Image, and Social Responsibility - Mihaela Vorvoreanu: The Public Relations Web Site Experience: Online Relationship Management - W. Timothy Coombs/Sherry J. Holladay: Consumer Empowerment through the Web: How Internet Contagions Can Increase Stakeholder Power - Sarah Bonewits Feldner/Rebecca J. Meisenbach: Saving Disney: Activating Publics through the Internet - Mohan J. Dutta/Mahuya Pal: The Internet as a Site of Resistance: The Case of the Narmada Bachao Andolan - Romy Fröhlich/Jeffrey Wimmer: The Determination of the Success of Organizational Relationship Management through Network Structure: The Attac Case - Maria De Fátima Oliveira: Creating a Dream, Changing Reality: A Brazilian Web Site as a Public Relations Tool for Social Change - Mahmoud Eid: Engendering the Arabic Internet: Modern Challenges in the Information Society - Cassandra Imfeld/Glenn W. Scott/Glen Feighery: Fraud Talk: How Banks Use Online Efforts to Fight Phising - Calin Gurau: Public Relations Meets Marketing Online: An Exploratory Study of Biotech Small- to Medium-Sized Enterprises - Richard D. Waters: Building the Nonprofit Organization-Donor Relationship Online: The Increasing Importance of E-philanthropy - Jordi Xifra: Building Relationships through Interactivity: A Cocreational Model for Museum Public Relations - Ric Jensen: Going Green: Using Computer-Mediated Public Relations to Communicate Environmental Causes - Nete Nørgaard Kristensen: Internet-Mediated Public Relations and the News Media: The Importance of the Internet in Danish Public Relations Practice - Brigitta R. Brunner/Mary Helen Brown: Web Sights: Images of Diversity on College and University Home Pages - Denise Bortree: Relationship Management and Online Communication with Children - Kenneth A. Lachlan/Patric R. Spence: Hazards, Outrage, and Affected Publics: Crisis Communication in the Internet Age - Juliann C. Scholl/Amy N. Heuman/Bolanle A. Olaniran/David E. Williams: Communicating during Terrorist Threats and Acts through Crisis Communication Centers - Barbara S. Gainey: Crisis Communication Evolves in Response to New Public Engagement Constructs in Educational Settings and Beyond - Melissa K. Gibson Hancox/Anthony C. Peyronel: Balancing Traditional Channels of Public Relations with New Media Technologies in Crisis Communication: The Case of a Catholic College - Liese L. Hutchison: The American Red Cross and Media Use during Hurricane