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For one reason or another, pitching ideas isone of the most undervalued practices in thecreative field. From convincing a colleague toopt for a certain methodology to persuading acustomer to go for a certain concept, you canhave the best ideas in the world, but if you arenot able to bring them across, they will neverbecome reality.In this book the author will take you inside theheads of the people you have to convince.Pitching Ideas will help you to find the essenceof the idea you want to get across and willexplain how you ca

Produktbeschreibung
For one reason or another, pitching ideas isone of the most undervalued practices in thecreative field. From convincing a colleague toopt for a certain methodology to persuading acustomer to go for a certain concept, you canhave the best ideas in the world, but if you arenot able to bring them across, they will neverbecome reality.In this book the author will take you inside theheads of the people you have to convince.Pitching Ideas will help you to find the essenceof the idea you want to get across and willexplain how you ca
Autorenporträt
Jeroen van Geel has many years of experience in the field as an innovator, designer and strategist. He is an international speaker and writer on the field of UX and design and has a great interest in the world of brand personality. He has helped push forward many design projects, ranging from the award-winning smart projector Beam to the innovative automated border control systems at Schiphol Airport. His goal is to return a bit of wonder into the world, even if it is just for himself.