Phil Fragasso

Marketing for Rainmakers (eBook, ePUB)

52 Rules of Engagement to Attract and Retain Customers for Life

• Format: ePub

Produktbeschreibung

You are a successful entrepreneur with a brain for business, but you re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 304
• Erscheinungstermin: 9. Juni 2008
• Englisch
• ISBN-13: 9780470419533
• Artikelnr.: 37292231

Autorenporträt

Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.

Inhaltsangabe

Dedication. Acknowledgments. Introduction: Making Rain While the Sun
Shines. Section One: The Brand-Focused Rainmaking Marketer. Roe #1: Begin
at the End. Roe #2: Be a Hobgoblin. Roe #3: Get Yourself Some Culture. Roe
#4: Be True to Your School. Roe #5: Say It Like You Mean It. Roe #6:
Broaden Your Brandwidth. Roe #7: Bow to the Wow. Roe #8: Stay Up, Sell Out,
Cash In. Section Two : The Strategic Rainmaking Marketer. Roe #9: See the
Forest in Every Tree. Roe #10: Feed the Lion and Spare the Mouse. Roe #11:
Smarten Up. Roe #12: Manifest Your Destiny. Roe #13: Kill the Cat. Roe #14:
Fuhgeddabout Woulda Coulda Shoulda. Roe #15: Muddy the Waters. Roe #16:
Start From Scratch. Section Three: The Tactical Rainmaking Marketer. Roe
#17: Celebrate Smilestones. Roe #18: Ignore the Bliss. Roe #19: Stick It.
Roe #20: Shorten Up to Sweeten Up. Roe #21: Face the Facts. Roe #22: Say No
to Yes But. Roe #23: Sweat Like a Pig. Roe #24: Lose Your Head. Roe #25:
Slow Down to Speed Up. Roe #26: Don't Just Because You Can. Roe #27: Show
Them the Money. Section Four : The Customer-Focused Rainmaking Marketer.
Roe #28: Walk a Mile in Your Customer's Shoes--BACKWARDS. Roe #29: Reject
IOUs. Roe #30: Act Big, Feel Small. Roe #31: Speak Greek Only in Greece.
Roe #32: Listen to be Heard. Roe #33: Say NYET to Nyuk! Roe #34: Love'em OR
Leave'em. Roe #35: Go the Extra 18 Inches. Roe #36: Tarnish the Golden
Rule. Section Five: The Competitive Rainmaking Marketer. Roe #37: See the
Whites of Their Eyes. Roe #38: Shop Till You Drop. Roe #39: Experience the
Experience. Roe #40: Choose to Lose. Roe #41: Analyze This. Roe #42: Expect
the Unexpected. Roe #43: Give Up. Section Six: The Hardwired Rainmaking
Marketer. Roe #44: Tell a Story Worth a Thousand Pictures. Roe #45: French
KISS. Roe #46: Light Your Lying Pants on Fire. Roe #47: Sell Soft, Market
Hard. Roe #48: Reduce Your Attention Spam. Roe #49: Choose Them Over Us.
Roe #50: Just Don't Do ID. Roe #51: Suck It Up. Roe #52: Burn This Book.
Index.