Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer; grow profits, and spread your message to the most relevant markets.
Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer; grow profits, and spread your message to the most relevant markets.
Gordon Glenister, based in Cambridge, UK, is Global Head of Influencer Marketing for the Branded Content Marketing Association, and has over 25 years' experience in promotional marketing. He is the host of 2 podcasts Influence, the global podcast that shines a spotlight on influencer marketing and Growing your Influence online. He runs his own consultancy and regularly speaks around the world on influencer marketing and membership Gordon runs his own influencer course - helping individuals become influencers. Gordon Glenister was previously Director General of the British Promotional Merchandise Association for 11 years.
Inhaltsangabe
Section 00: Introduction; Section 01: What is influencer marketing?; Section 02: The major platforms for influencer marketing; Section 03: Creating your strategic framework; Section 04: The legal impacts of influencer marketing; Section 05: Working with influencers; Section 06: Finding influencers; Section 07: Creating an ambassador programme; Section 08: Influencer marketing around the world; Section 09: The future of influencer marketing; Section 10: Understanding analytics and measurement; Section 11: Case studies; Section 12: Appendix 1 Directory of influencer marketing platforms, agencies and consultants; Section 13: Appendix 2 Glossary of terms; Section 14: Index
Section 00: Introduction; Section 01: What is influencer marketing?; Section 02: The major platforms for influencer marketing; Section 03: Creating your strategic framework; Section 04: The legal impacts of influencer marketing; Section 05: Working with influencers; Section 06: Finding influencers; Section 07: Creating an ambassador programme; Section 08: Influencer marketing around the world; Section 09: The future of influencer marketing; Section 10: Understanding analytics and measurement; Section 11: Case studies; Section 12: Appendix 1 Directory of influencer marketing platforms, agencies and consultants; Section 13: Appendix 2 Glossary of terms; Section 14: Index
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