Buyology - Lindstrom, Martin
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Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

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Produktbeschreibung
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
Autorenporträt
Martin Lindstrom
Rezensionen
Be prepared to have your cherished beliefs overturned. Spectator Business