Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today�s business environment. Ms. Kelly earned her master�s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.
Inhaltsangabe
Part I: THE BUSINESS ENVIRONMENT 1. Business Now: Change is the Only Constant. 2. Economics: The Framework of Business. 3. The World Marketplace: Business Without Borders. 4. Business Ethics & Social Responsibility: Doing Well by Doing Good. 5. Business Communication: Creating & Delivering Messages That Matter. Part II: CREATING A BUSINESS 6. Business Formation: Choosing the Form that Fits. 7. Small Business & Entrepreneurship: Economic Rocket Fuel. Part III: FINANCING A BUSINESS 8. Accounting: Decision Making By the Numbers. 9. Finance: Acquiring & Using Funds to Maximize Value. 10. Securities Markets: Trading Financial Resources. Part IV: MARKETING A BUSINESS 11. Marketing: Building Profitable Customer Connections. 12. Product and Promotion: Creating and Communicating Value. 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price. Part V: MANAGING A BUSINESS 14. Management, Motivation, and Leadership: Bringing Business to Life. 15. HRM: Building a Top Quality Workforce. 16. Managing Information & Technology: Finding New Ways to Learn and Link. 17. OM: Putting it All Together Endnotes. Index. Student/Instructor Review Cards.
Part I: THE BUSINESS ENVIRONMENT 1. Business Now: Change is the Only Constant. 2. Economics: The Framework of Business. 3. The World Marketplace: Business Without Borders. 4. Business Ethics & Social Responsibility: Doing Well by Doing Good. 5. Business Communication: Creating & Delivering Messages That Matter. Part II: CREATING A BUSINESS 6. Business Formation: Choosing the Form that Fits. 7. Small Business & Entrepreneurship: Economic Rocket Fuel. Part III: FINANCING A BUSINESS 8. Accounting: Decision Making By the Numbers. 9. Finance: Acquiring & Using Funds to Maximize Value. 10. Securities Markets: Trading Financial Resources. Part IV: MARKETING A BUSINESS 11. Marketing: Building Profitable Customer Connections. 12. Product and Promotion: Creating and Communicating Value. 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price. Part V: MANAGING A BUSINESS 14. Management, Motivation, and Leadership: Bringing Business to Life. 15. HRM: Building a Top Quality Workforce. 16. Managing Information & Technology: Finding New Ways to Learn and Link. 17. OM: Putting it All Together Endnotes. Index. Student/Instructor Review Cards.
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