Paula Wynne

Pimp My Site (eBook, PDF)

The DIY Guide to SEO, Search Marketing, Social Media and Online PR

• Format: PDF

Produktbeschreibung

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. * Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success * An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how * Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 256
• Erscheinungstermin: 17. Februar 2012
• Englisch
• ISBN-13: 9780857082503
• Artikelnr.: 38241691

Autorenporträt

After a career as a publicist and marketer, Paula Wynne is now an award-winning online entrepreneur, women's ambassador, speaker and author. Paula Wynne is co-founder of Remote Employment, a specialist job board dedicated to remote and home working, and the organiser of the Remote Worker Awards, in association with BT. Remote Employment currently has 40,000 members all of whom run a micro or small business from home. She aims to help others work flexibly, as she has needed to do, and Remote Employment is her and her partner's vision for bringing a better quality work life to working parents across the UK. Paula is also the organizer of the unique and popular Remote Worker Awards and is a SEEDA Women's Enterprise Ambassador. Paula is currently developing a new portal for the home business community - iHubbub, where she plans to create the largest database of global home workers and home based businesses as well as virtual contractors and freelance consultants who work from home.?Paula is the author of Creating a Successful Website.

Inhaltsangabe

Acknowledgements ix Foreword xi Introduction xv Day 1: Digital Marketing 1
Day 2: Keywords 19 Day 3: Keyword Tools 37 Day 4: SEO 49 Day 5: Marketing
Tools 69 Day 6: Online Marketing 93 Day 7: Video Marketing 107 Day 8:
Social Networking 119 Day 9: Social Media Tools 129 Day 10: PR 151 Day 11:
PR Tools 167 Day 12: Email Marketing 193 Day 13: Email Marketing Tools 203
Day 14: TheEnd of the Beginning 219 Jargon Buster 227 Useful Resources 231
About the Expert Panel 241 About Paula Wynne 249 More Praise for Pimp My
Site 251 Index 253