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Business Model You - Clark, Timothy; Osterwalder, Alexander; Pigneur, Yves
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A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business…mehr

Produktbeschreibung
A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: * Understand business model thinking and diagram their current personal business model * Understand the value of their skills in the marketplace and define their purpose * Articulate a vision for change * Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
  • Produktdetails
  • Verlag: Wiley John + Sons / Wiley, John, & Sons, Inc
  • Artikelnr. des Verlages: 1W118156310
  • Seitenzahl: 257
  • Erscheinungstermin: April 2012
  • Englisch
  • Abmessung: 241mm x 189mm x 17mm
  • Gewicht: 630g
  • ISBN-13: 9781118156315
  • ISBN-10: 1118156315
  • Artikelnr.: 33875247
Autorenporträt
Tim Clark is a professor of business, multimillionaire entrepreneur and author. He was editor of the international bestseller Business Model Generation. As a psychology major at Stanford University, Clark developed a keen interest in vocational counseling. Following the sale of his latest company, Clark devoted himself exclusively to teaching and writing, focusing on his "entrepreneurship for everyone" approach to personal career development. Alexander Osterwalder, PhD is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at www.businessmodelalchemist.com. Yves Pigneur, PhD, is a professor of business at the University of Lausanne, Switzerland.
Inhaltsangabe
1 Canvas Learn to use the key tool for describing and analyzing organizational and personal business models. Chapter 1 Business Model Thinking: Adapting to a Changing World 19 Chapter 2 The Business Model Canvas 25 Chapter 3 The Personal Business Model Canvas 53 2 Reflect Revisit your life direction and consider how you want to align your personal and career aspirations. Chapter 4 Who Are You? 81 Chapter 5 Identify Your Career Purpose 133 3 Revise Adjust
or reinvent
your work life using the Canvas and discoveries from previous sections. Chapter 6 Get Ready to Reinvent Yourself 161 Chapter 7 Re
Draw Your Personal Business Model 175 4 Act Learn to make it all happen. Chapter 8 Calculate Your Business Value 209 Chapter 9 Test Your Model in the Market 223 Chapter 10 What's Next? 243 5 Extras Read more about the people and resources behind Business Model You. The Business Model You Community 252 Creator Bios 254 Notes 256
Rezensionen
'For customers who want an innovative and fun book on how to create a business model for their life and career'. The Bookseller, 16th December 2012