Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures.…mehr
Marketing is an essential but too frequently overlooked or minimized component of the release plan for indie games. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your indie games. With special focus on those developers with small budgets and limited staff and resources, this book is packed with tangible recommendations and techniques that you can put to use immediately. As a seasoned professional of the indie game arena, author Joel Dreskin gives you insight into practical, real-world experiences of marketing numerous successful games and also provides stories of the failures.
Joel Dreskin has developed expertise with marketing, strategy development and campaign executions for high profile, enthusiast and indie brands over the past 20 years--including Star Wars, Back to the Future, Wallace & Gromit, Monkey Island, Sam & Max, original IP, and more. In addition to Joel's experience with game tie-in launches for the Star Wars prequel films during his years with the LucasArts division of Lucasfilm, he drove brand, channel and marketing program development for Telltale Games from the company's second through seventh years and digital media software initiatives with Macromedia (now Adobe). Joel has recently created and run focused showcase events for indie developers: Indie Press Day and Good Game Club; and has also been contributing to the Media Indie Exchange press/industry mixer events.
Inhaltsangabe
Chapter 1: Introduction Chapter 2: Marketing Fundamentals Chapter 3: Branding Written by Guest Author Tom ByronCase Study: Klei Entertainment Chapter 4: Developing Your Market Campaign and Calendar Chapter 5: Marketing Vehicles That Can Work Well for Indies Case Study: Supergiant Games Chapter 6: Developing the Marketing Plan Case Study: The Binary Mill's Mini Motor Racing Chapter 7: PR Written by Guest Author Emily MorgantiCase Study: Additional PR Examples Chapter 8: Marketing Materials Chapter 9: Audience/Community Development Case Study: Telltale Games Chapter 10: Post-Launch Case Study: Flippfly's Race the Sun Chapter 11: What if Something Goes Wrong?! Appendix 1: Glossary Appendix 2: Marketing Fundamentals Worksheet Appendix 3: Marketing Plan Outline Appendix 4: Check Lists Appendix 5: Press Release Worksheets
Chapter 1: Introduction Chapter 2: Marketing Fundamentals Chapter 3: Branding Written by Guest Author Tom ByronCase Study: Klei Entertainment Chapter 4: Developing Your Market Campaign and Calendar Chapter 5: Marketing Vehicles That Can Work Well for Indies Case Study: Supergiant Games Chapter 6: Developing the Marketing Plan Case Study: The Binary Mill's Mini Motor Racing Chapter 7: PR Written by Guest Author Emily MorgantiCase Study: Additional PR Examples Chapter 8: Marketing Materials Chapter 9: Audience/Community Development Case Study: Telltale Games Chapter 10: Post-Launch Case Study: Flippfly's Race the Sun Chapter 11: What if Something Goes Wrong?! Appendix 1: Glossary Appendix 2: Marketing Fundamentals Worksheet Appendix 3: Marketing Plan Outline Appendix 4: Check Lists Appendix 5: Press Release Worksheets
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