Greg Holden, Shannon Belew, Joel Elad, Jason R Rich

Wiley Pathways E-Business

By Greg Holden, Shannon Below, Joel Elad et al.

• Broschiertes Buch

Produktbeschreibung

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.

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You can get there

Whether you're already working in the e-business field and looking to expand your skills, or setting out on a new career path, Wiley Pathways E-Businessomeland Home will help you get there. Easy-to-read, practical, and up-to-date, this text helps you learn about e-business development and execution. It also helps you master the core competencies and skills you need to succeed when running an e-business.

With this book, you will be able to:
Take an e-business from an idea to a working Web site, develop a business plan, and obtain funding from a variety of sources.
Effectively use keywords and META tags to get search engines to notice your e-business, and monitor and manage search engine rankings.
Choose ways of accepting customer payments for goods and services, an appropriate shopping cart for your website, and the right method of inventory and fulfillment.
Work with designers to create a winning site and register the best possible name for a business.
Understand the applicable licenses and laws for starting and running a business, including related trademark and copyright issues, and make the correct accounting- and tax-related decisions.
Avoid online security risks and create safe online business practices, including strategies for protecting and backing up customer data.

Wiley Pathways helps you achieve your goals

The books in this series offer a coordinated curriculum for learning about business. Learn more at www.wiley.com/go/pathways.

Produktdetails

• Wiley Pathways
• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 480
• Erscheinungstermin: 1. März 2008
• Englisch
• Abmessung: 185mm x 229mm x 25mm
• Gewicht: 646g
• ISBN-13: 9780470198575
• ISBN-10: 0470198575
• Artikelnr.: 23363817

Autorenporträt

Greg Holden is the author of more than thirty books on computers and the Internet. Virtually all of his books provide both entrepreneurs and small businesses, respectively, with the knowledge and tools they need to expand their operations to include the Internet. Some recent titles that Holden has been a part of include eBay PowerUser's Bible and Starting an Online Business for Dummies, both published by Wiley.

Inhaltsangabe

Section 1: Getting Started in E
Business 1. An Introduction to E
Business 2. The Law, Ethics, and Consumer Policies 3. Planning an E
Business 4. Financing and Launching an E
Business 5. Accounting and Taxes Section 2: Operating an E
Business 6. Online Revenues and Payments 7. Products, Inventory, and Fulfillment 8. Marketing an E
Business 9. Effectively Using Search Engines 10. E
Business Customer Service Part 3: Creating and Operating a Website 11. Equipment, Software, and Web Hosting 12. Successful Web Site Design 13. Tracking and Analyzing Customer Data 14. E
Business Security Glossary Credits Index