Guy Clapperton

This is Social Media

Tweet, blog, post and link your way to business success

• Broschiertes Buch

Produktbeschreibung

Social media marketing helps businesses become closer to customers without expensive agency bills. This is Social Media explores the benefits of social media marketing, like Twitter, Facebook, Flickr, YouTube, Myspace, Blogs, and more, for positive, long-term business results. Including real-life examples, case studies, screen grabs, and charts, this book provides proven tools in various successful businesses. As the first definitive guide to offer simple, time efficient, practical steps for business marketing with social media, this user-friendly book is essential for small businesses and consultants looking for new customers and business.

Produktdetails

• Verlag: Wiley & Sons
• Erscheinungstermin: Oktober 2009
• Gewicht: 354g
• ISBN-13: 9781906465704
• ISBN-10: 1906465703
• Artikelnr.: 26564918

Autorenporträt

Guy Clapperton is a columnist and regular contributor to the small business and digital sections of most of the national press, as well as a consultant and media trainer.

Inhaltsangabe

Preface.

Introduction: The backdrop to social networking.

Chapter 1: One size won't fi t all: Indentifying your business needs.

Chapter 2: Your business as the recipient of social media.

Chapter 3: A who's who of social media.

Blogger.

Delicious/Digg/StumbleUpon.

Ecademy.

Facebook.

Flickr.

Foursquare.

LinkedIn.

MySpace.

Picasa.

Plaxo.

Quora.

Twitter.

Wikipedia.

YouTube.

Chapter 4: Where will people fi nd you? How to get the most from search engines.

Chapter 5: The joy of text: Text only interaction.

Chapter 6: Why don't we do it on the road? Social networking goes mobile.

Chapter 7: Come together: Incorporating social networking into a business plan.

Chapter 8: Where is this going?

List of definitions in this book.