Aravind Shenoy, Anirudh Prabhu

Introducing SEO

Your quick-start guide to effective SEO practices

• Broschiertes Buch

Produktbeschreibung

Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques.

Using a calculative and practical approach, this book teaches you the techniques, practical implementations, and concepts of SEO that will enable you to get to grips with the fundamental aspects of search engine optimization.

Introducing SEO jumpstarts your knowledge using an easy-to-follow approach - add it to your library today.
What You'll LearnIncorporate effective SEO into your workflow
Use keywords, link building, and online social media marketing
Implement SEO-specific plans and strategies
Employ strategies that will result in better website visibility

Who This Book Is For
Beginners who want aquick, no-nonsense introduction to SEO. No prior experience or knowledge of SEO is required to understand the concepts in this book.

Produktdetails

• Verlag: Apress / Springer, Berlin
• Artikelnr. des Verlages: 978-1-4842-1853-2
• 1st ed.
• Seitenzahl: 156
• Erscheinungstermin: 27. Juli 2016
• Englisch
• Abmessung: 235mm x 155mm x 9mm
• Gewicht: 270g
• ISBN-13: 9781484218532
• ISBN-10: 1484218531
• Artikelnr.: 44432200

Autorenporträt

A senior technical writer by profession, Aravind Shenoy's core interests are technical writing, content writing, content development, web design, and business analysis. He was born and raised in Mumbai and resides there. He loves listening to a wide range of music. An engineering graduate from the Manipal Institute of Technology and an author of several books, Aravind is a firm believer in the quote "do one thing and do it very well indeed" and insists that life is all about learning. Anirudh Prabhu is a UI Developer with more than 7 years of experience. He specializes in HTML, CSS, Javascript, jQuery, Sass, LESS, Twitter, and Bootstrap. Additionally, he has been associated with Packt and Apress books as a Tech Reviewer for several titles. He is the author of Beginning CSS Preprocessors: With Sass, Compass, and Less (Apress, 2015). He has experience with coffeescript and angularJS and has also been involved in building training material for HTML, CSS and jQuery for twenty19 (www.twenty19.com), which is a portal for providing training for fresher/interns. In his free time, he enjoys listening to music and is also an avid photographer who likes taking unique photos.

Inhaltsangabe

1. Introduction to SEO.- 2. Search Engines.- 3. Ranking in SEO.- 4. Introducing the Google Tools Suite.- 5. Obstacles in SEO.- 6. Sitemaps.- 7. Keyword Research and Strategy.- 8. Link Building.- 9. Content Consideration.- 10. SEO Hub: Utilities and Toolkits.- 11. Social Media Marketing and SEO.