David Collis

International Strategy (eBook, PDF)

Context, Concepts and Implications

• Format: PDF

Produktbeschreibung

THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage. Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 480
• Erscheinungstermin: 22. Juli 2014
• Englisch
• ISBN-13: 9781118740873
• Artikelnr.: 41221128

Autorenporträt

David Collis is the Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration within the strategy unit at Harvard Business School, and an advisor to several well-known multinational corporations. He was previously a professor at the Yale School of Management and at Columbia Business School.

Inhaltsangabe

Acknowledgments ix Preface xi Introduction: Motivation and Definition -
What is International Strategy? 1 PART ONE The Context Facing Multinational
Firms 7 1 The Ubiquity and Importance of International Competition 9 2 Why
Do Firms Go International? The Justification for the Existence of the
Multinational Corporation 41 PART TWO Conceptual Framework: What is
Different about International Strategy? 73 3 What is Distinctively
International about International Strategy? 75 4 What is Uniquely Strategic
about International Strategy? 99 5 Generic International Strategies 119 6
Choice of Generic International Strategy 163 PART THREE Managerial
Implications 179 7 What Product? 181 8 Which Country? 217 9 Where to
Locate? 259 10 How to Organize? 307 11 The Modern Multinational: Is There
One Best Strategy? Are We All Transnational Now? 349 About the Author 361
Index 363