Joe Weinman

Digital Disciplines (eBook, PDF)

Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

• Format: PDF

Produktbeschreibung

Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplines--information excellence, solution leadership, collective intimacy, and accelerated innovation--that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. * Operational excellence must now be complemented by information excellence--leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization * Product leadership must be extended to solution leadership--smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations * Customer intimacy is evolving to collective intimacy--as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies * Traditional innovation is no longer enough--accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 400
• Erscheinungstermin: 27. Juli 2015
• Englisch
• ISBN-13: 9781119039884
• Artikelnr.: 43480703

Autorenporträt

JOE WEINMAN is considered the leading global authority on cloud economics, and is the author of Cloudonomics: The Business Value of Cloud Computing from Wiley. He is the cloud economics editor for IEEE Cloud Computing magazine and a contributor to Regulating the Cloud: Policy for Computing Infrastructure. Weinman is an experienced senior executive with a career spanning R&D, corporate strategy, product management, operations and engineering, and marketing and sales at companies such as Bell Labs, AT&T, and Hewlett-Packard.

Inhaltsangabe

FOREWORD xvii PREFACE xix ACKNOWLEDGMENTS xxiii PART ONE--Overview and
Background CHAPTER 1 Digital Disciplines, Strategic Supremacy 3 From Value
Disciplines to Digital Disciplines 4 Information Excellence 7 Solution
Leadership 8 Collective Intimacy 9 Accelerated Innovation 10 Exponential
Value Creation 11 The Leadership Agenda 13 Information Technology in
Context 15 Notes 17 CHAPTER 2 Value Disciplines and Related Frameworks 21
Value Disciplines 22 Operational Excellence 23 Product Leadership 24
Customer Intimacy 25 Importance of Focus 26 The Unbundled Corporation 27
Business Model Generation 30 Michael Porter and Competitive Advantage 31
Blue Ocean Strategy 33 Innovation: The "Fourth" Value Discipline 34 Notes
36 CHAPTER 3 Digital Disciplines 39 Information Excellence 40 Solution
Leadership 42 Collective Intimacy 43 Accelerated Innovation 45 All of the
Above? 47 Notes 49 CHAPTER 4 Digital Technologies 51 The Cloud 52 Big Data
54 Mobile 57 The Internet of Things 59 Social 60 Notes 61 PART
TWO--Information Excellence CHAPTER 5 Operations and Information 65
Processes 66 Process Advantage 67 Process Optimization 72 Asset
Optimization 74 Business Value of Information 76 The Role of Information
Technology 78 Caveats 79 Notes 80 CHAPTER 6 The Discipline of Information
Excellence 83 From People to Machines 85 From Physical to Virtual 87 From
Virtual to Digical 88 From Processes to Experiences 89 From Operations to
Improvement 90 From Static Design to Dynamic Optimization 91 From Mass
Production to Mass Personalization 92 From Cost Reduction to Revenue
Generation 92 From Direct to Indirect Monetization 93 From Touchpoints to
Integration 94 From Firms to Networks 95 From Data to Actionable Insight
97 From Answers to Exploration 98 Notes 99 CHAPTER 7 Burberry--Weaving IT
into the Fabric of the Company 103 Operational Excellence and Product
Leadership 105 From Operational Excellence to Information Excellence
105 From Physical to Virtual 106 From Virtual to Digical 107 From Processes
to Experiences 109 From Mass Production to Mass Personalization 110 From
Cost Reduction to Revenue Generation 111 From Touchpoints to Integration
112 From Firms to Networks 113 Notes 114 PART THREE--Solution Leadership
CHAPTER 8 Products, Services, and Solutions 119 Competitive Strategy 120
Product Elements 121 The Experience Economy 125 Pricing and Business Models
126 Notes 129 CHAPTER 9 The Discipline of Solution Leadership 131 From
Products and Services to Solutions 135 From Generic and Expected to
Augmented and Potential 136 From Transactions to Relationships 138 From
Sales Results to Customer Outcomes 139 From Standard Products to Custom
Solutions 142 From Products and Services to Experiences and Transformations
143 From Standalone to Social 144 From Product to Platform 145 From
Engineered to Ecosystem 146 Notes 148 CHAPTER 10 Nike--A Track Record of
Success 151 From Products to Solutions 153 From Generic and Expected to
Augmented and Potential 154 From Transactions to Relationships 155 From
Sales Results to Customer Outcomes 155 From Standard Products to Custom
Solutions 156 From Products to Experiences and Transformations 156 From
Standalone to Social 158 From Engineered to Ecosystem 158 Nike and the
Other Digital Disciplines 159 Notes 163 PART FOUR--Collective Intimacy
CHAPTER 11 Customer Experience and Relationships 167 Customer Intimacy 171
A Broad Spectrum of Relationships 173 Dimensions of Interaction 174
Collaborative and Content Filtering 176 Notes 178 CHAPTER 12 The Discipline
of Collective Intimacy 181 From Transactions to Relationships 182 From
Relationships to Intimacy 184 From Physical to Virtual 185 From Virtual to
Digical 187 From Company to Community 188 From People to Algorithms
188 From Individual to Collective 191 Notes 194 CHAPTER 13
Netflix--Entertaining Disruption 197 Information Excellence 199 Accelerated
Innovation 200 Solution Leadership 201 From Relationships to Intimacy
202 From Physical to Virtual 203 From Virtual to Digical 204 From Company
to Community 205 From People to Algorithms 205 From Individual to
Collective 207 Notes 209 PART FIVE--Accelerated Innovation CHAPTER 14
Innovation and Transformation 213 Successful Commercial Innovation 215 The
Innovation Process 219 Innovation Principles 221 Innovation of Products,
Processes, Relationships, and Innovation 225 Business Model Innovation and
Corporate Transformation 227 Notes 230 CHAPTER 15 The Discipline of
Accelerated Innovation 233 From Solitary to Collaborative 235 From Internal
to External 237 From Closed to Open 239 From Inside-Out to Outside-In
241 From Products to Platforms 242 From Linear to Agile 243 From Employees
to Crowds 245 From Salaries to Prizes 247 From Theoretical to Data-Driven
248 From Human to Machine 250 From Incremental to Transformational 251
Notes 252 CHAPTER 16 Procter & Gamble Cleans Up 255 From Solitary to
Collaborative 257 From Internal to External 258 From Closed to Open
260 From Inside-Out to Outside-In 262 From Employees to Crowds 263 From
Incremental to Transformational 264 Notes 265 PART SIX--Successful
Execution CHAPTER 17 General Electric--Flying High 269 Digital Disciplines
at GE 271 Software at GE 273 Information Excellence 274 Solution Leadership
276 Collective Intimacy 277 Accelerated Innovation 279 Notes 281 CHAPTER 18
Human Behavior and Gamification 283 Human Behavior 285 Gamification 289
Gamifying Information Excellence 290 Gamifying Solution Leadership 291
Gamifying Collective Intimacy 292 Gamifying Accelerated Innovation 293
Gamification across Disciplines 294 Notes 295 CHAPTER 19 Opower--The Power
of the Human Mind 299 Human Behavior and Energy Consumption 301 Opower,
Information, and Intimacy 303 Notes 305 CHAPTER 20 Digital Disasters 307
Strategic Errors 308 Cyberattacks 310 Software Design and Development
Challenges 312 Operational Issues 314 Unintended Consequences 315 Erratic
Algorithms 316 Politics and Pushback 319 Digital Disappointments 319 Notes
323 PART SEVEN--What's Next? CHAPTER 21 Looking Forward 329 The Exponential
Economy 329 Future Technologies 333 Opportunities 336 Critical Success
Factors 337 Next Steps 340 Notes 342 ABOUT THE AUTHOR 345 INDEX 347